Couplet
Improving the onboarding process and categorization within the Couplet app
Year
2024
Timeline
Ongoing
Category
Lifestyle
Role
UX Lead
Problem statement
The Couplet app, designed to provide ideas for couples, faced challenges with user onboarding and navigation, which hindered user engagement. Additionally, the app required more effective promotion to increase visibility and downloads.
Approach
Stakeholder Engagement: Collaborated closely with the development and marketing teams to align on the project goals and user expectations. User-Centered Redesign: Focused on enhancing the onboarding experience, refining app categorization, and developing engaging guided tours to facilitate user interaction.
Design process
Discover: Conducted user research to understand the current user experience, particularly focusing on first-time users. Identified issues with the initial app interaction, including complexities in navigation and a lack of clear guidance on app features. Define: Developed a clear plan for restructuring the onboarding process to make it more engaging and informative. Enhanced the visual design to make the app more appealing and worked on promotional strategies to improve visibility. Develop: Proposed new features and improvements: Designed interactive tours to help new users understand the app’s features and how to navigate different categories effectively. Refined the categorization of content to ensure users can easily find relevant and appealing ideas. Deliver: Built prototypes for the new onboarding process and guided tours, then tested these with users to gather feedback and iterate on the design. Conducted A/B testing to compare user responses to different onboarding strategies and guided tour styles.
Results
Improved Onboarding: Redesigned onboarding resulted in an increase in user retention during the first week post-download. Enhanced Navigation: Users reported an increase in ease of finding content, thanks to the improved categorization and guided tours. Promotional Impact: Initial promotional efforts saw an increase in app downloads with greater visibility in app stores.
Conclusion
The improvements to the Couplet app significantly enhanced the user experience, making the app more intuitive and engaging for new users. These changes, coupled with targeted promotional efforts, effectively increased the app’s user base and overall engagement.
